ADDENDUM
Strategic Tourism Insights
Destination strategy, international market perspectives and practical tourism intelligence for DMOs, tourism boards and tourism stakeholders.
AI
Generative Engine Optimization for Tourism
Discover how generative engine optimization for tourism helps destinations become visible and recommended in ChatGPT, Google AI & other AI platforms.
August 29, 2026 •
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AI
AI Destination Marketing: How AI Is Changing the Way Travelers Discover Destinations
AI is changing how travelers discover and choose destinations. This complete guide explores AI destination marketing, AI search, GEO, destination visibility and what DMOs…
August 25, 2026 •
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Tourism Trade Fairs
IFTM Top Resa 2026: Should You Exhibit, Visit, Be Represented—or Skip It?
Should you exhibit at IFTM Top Resa 2026, visit, use professional representation or skip it? Find the right strategy for your organisation.
August 15, 2026 •
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Destination Marketing
Beyond the Filming Locations: How Greece’s Homeric Destinations Can Build on the Global Success of The Odyssey
Discover how Christopher Nolan’s The Odyssey is turning its Peloponnese filming locations into a major film tourism opportunity for Greece.
July 25, 2026 •
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Destination Marketing
How Christopher Nolan’s The Odyssey Is Transforming the Peloponnese into a Global Film Tourism Destination
Discover how Christopher Nolan’s The Odyssey is turning its Peloponnese filming locations into a major film tourism opportunity for Greece.
July 20, 2026 •
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Destination Marketing
Beyond the Olympic Games Why California Destinations Should Start Preparing for LA 2028 Today
The Olympic Games will bring the world to California—but the greatest opportunity for destinations begins long before the opening ceremony. Discover why European tour…
July 16, 2026 •
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Fam & Press Trips
FAM Trips, Not Fun Trips Why Most Destination Familiarisation Visits Fail to Generate Business
Most FAM Trips create memories. The best ones create business. Discover how DMOs can design strategic familiarisation trips that generate partnerships, new itineraries and…
July 11, 2026 •
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Tourism Strategy
Annual Tourism Strategy 2027: Why Waiting Until January Is Already Too Late
Discover why destinations should begin planning their Annual Tourism Strategy before budgets are finalised. This comprehensive guide explores market intelligence, destination positioning, trade representation,…
July 10, 2026 •
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ADDENDUM STRATEGY CONSULTATION
Book Your Complimentary Consultation
Book Your Complimentary 30-Minute Strategy Consultation
Whether you're exploring European market entry, planning your trade show strategy, or looking to strengthen your international presence, this one-to-one consultation is designed to provide practical insights tailored to your destination or tourism organization.
You’ll leave with:
- An initial assessment of your current European market approach
- Recommendations aligned with your objectives and budget
- Clear next steps to move forward with confidence
Complimentary Session
30 minutes
A focused strategic conversation for DMOs, CVBs, tourism boards, destinations and tourism organizations looking to grow internationally.