How California Destinations Can Grow European Tourism Without Opening a European Office
European market access is no longer reserved for destinations with million-dollar marketing budgets. With the right strategy and the right representation, California destinations of every size can build meaningful relationships across Europe—without establishing an overseas office.
Why Most Tourism Exhibitions Fail to Deliver ROI — And How Destinations Can Fix It
BLOG Why Most Tourism Exhibitions Fail to Deliver ROI — And How Destinations Can Fix It April 26, 2026 • 10 min read • By Addendum Every year, destinations, tourism boards, hotels, incoming agencies, DMOs and tourism stakeholders invest significant budgets in international tourism exhibitions and travel trade shows. Yet many leave these events with […]
How to Prepare for WTM London: A Strategic Guide for Exhibitors
In this article Preparation Understanding Your Role as an Exhibitor The Core Mistake Most Exhibitors Make The WTM Matchmaking Platform Planning Your Meetings Building a Strong Profile Defining Your Availability Using Filters Sending Meeting Requests Managing Your Agenda Execution & Results What Makes a Good Meeting During the Exhibition Follow-Up Thinking Beyond the […]